Welcome To The Blog Life

This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.

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Where Metrics & mom life meet

Image of Allie Bjerk on featured graphic for Serve Scale Soar® podcast

Have you heard of a Tiny Offer®? If you aren’t sure what that is, it’s a low-priced offer that is typically less than $50. It is sometimes referred to as a self-liquidating offer.  It takes your customers through a sequence of other offers. Creating a successful funnel with these types of offers isn’t always easy, […]

130: How To Increase Your Revenue and Find More Clients Using Tiny Offers with Allie Bjerk

Serve Scale Soar® Podcast

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Image of Brandi Mowles on featured graphic for Serve Scale Soar podcast

What’s your pricing persona?  In this episode of Serve Scale Soar, we are talking all about your pricing persona identifier. I have worked with thousands of service providers in my career and have seen how they priced their services and noticed that they all generally fall into one of five categories.  So today I am […]

129: What’s Your Pricing Persona?

Serve Scale Soar® Podcast

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Ready for some serious inspiration?  In this episode of Serve Scale Soar, I brought on one of my students, Amanda Scott, to talk about how she scaled her web design business and now gets referrals left and right. In web design, you need a consistent stream of clients coming in to scale. It takes hard […]

128: Tapping Into Your Creativity, Making Genuine Connections, and Niching Down with Amanda Scott

Serve Scale Soar® Podcast

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Let’s talk about mass marketing!  In this episode of Serve Scale Soar, I am sharing how you can use a leveraged program to scale your one-on-one services and how my Beta to Biggie students are doing just that.  Marketing is the foundation of your business if you want to consistently grow. Whether it’s through referrals, […]

127: How To Use A Leveraged Program To Scale Your 1:1 Services

Serve Scale Soar® Podcast

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2021 was a bit of a doozy! Are you right there with me? I definitely felt a different energy in 2021 than I have ever felt before, and I can see now how it set me up and prepared me to move forward in 2022 in business and life.  With that said, I am sharing […]

126: 10 Lessons Learned in 2021

Serve Scale Soar® Podcast

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Have you ever wanted to sell online using a virtual stage?  People get nervous when it comes to selling to potential customers because it feels… icky. It’s an essential part of business, yet people are downright afraid of it sometimes.  If this is how you feel, I am here to tell you that it doesn’t […]

125: How To Create A Conversion Story To Increase Sales with Colin Boyd

Serve Scale Soar® Podcast

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Is starting a podcast something you have been thinking about doing? Do you think it might be something you want to do in the future? My podcast manager, Stephanie Judice, is joining me in this episode to talk all about podcasting! This episode was highly requested by our community, so I’m super excited to have […]

124: Should You Start a Podcast? with Stephanie Judice

Serve Scale Soar® Podcast

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Do you fly by the seat of your pants when it comes to content creation or do you plan your content out strategically and far in advance? Personally, I like to batch work and plan out my content way ahead of time! I did this recently during one of our Beta to Biggie calls, and […]

123: 52 Weeks Of Content In Less Than 90 Minutes

Systems & Tools

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Do you want to scale your business? I bet you do! In this replay episode, I’m teaching you the 10 things I learned while scaling to $1 million in 2020. This is such an informative and reflective episode which is why I wanted to replay it!  This episode originally aired as episode 74, so if […]

122: 10 Lessons I Learned Scaling to $1 Million: Best Of 2021

Serve Scale Soar® Podcast

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How Women Are Hitting $10K Months as Freelance Ad Managers In 15 Hours a Week or Less

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