
Someone popped into my inbox this morning, right as I was sitting down to record this episode, and asked me: “What’s the biggest mistake beginners make when they’re trying to get their first client?” Y’all. Perfect timing. Because the answer to that question is the exact reason I planned this episode in the first place. […]
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
How visible is your business? In this episode of Serve Scale Soar®, we are talking all about how to get visible. I sat down with Lisa Richards, a PR guest expert to talk you through the Ladder of Visibility. We’re not just talking about podcast guesting, getting featured on Forbes, writing blog posts, or […]
This episode of Serve Scale Soar® is a super special one because we are celebrating our 3-year anniversary! To celebrate, I have a special guest joining me today. Stephanie Judice is my podcast producer, and she is joining us today to talk about her podcast management business, how she works, client retention, and so […]
Have you ever wanted to become a consultant? Inside of Serve Scale Soar®, we have what’s called the Scale With Simplicity System, and it has four pillars on how you can really scale your service-based business. The last one is to elevate your business, your services, and your brand. We talk about the ways […]
Are you thinking about launching your beta offer? I have an amazing, heated conversation for you all today in this week’s episode of Serve Scale Soar®. I had intended to dive into the topic of beta offers with my guest Brittany McBean, but it turned into so much more than that. We talk about building […]
Let’s talk about brand strategy! If you have ever wondered what brand strategy is or why you even need it in your business, this episode is for you. Brand strategy is so much more than a cool logo and matching colors! There are actually 13 pillars of brand strategy and in today’s episode of Serve […]
We are nerding out over analytics in this episode of Serve Scale Soar® and talking about how you can use data to start offering a premium service. No matter if you’re a podcast manager, VA, course creator, or any other service provider, this applies to your business. I’m not going to lie, I geek out […]
Let’s talk about hiring! Despite what you may think, I don’t hate hiring. I think it’s really great if it’s done at the right time. In this episode of Serve Scale Soar®, I am joined by Julie Calcote, one of the OG members inside of Serve Scale Soar®, to talk about how to know when […]
Let’s talk about brand photos! This may be something you have been avoiding for a long time or it may be something that’s on your to-do list. Wherever you fall on that spectrum, this episode of Serve Scale Soar® is one you don’t want to miss. Having high-quality brand photos can take your business to […]
Have you heard of a Tiny Offer®? If you aren’t sure what that is, it’s a low-priced offer that is typically less than $50. It is sometimes referred to as a self-liquidating offer. It takes your customers through a sequence of other offers. Creating a successful funnel with these types of offers isn’t always easy, […]