What would you do if you lost your six-figure corporate job at 50 years old? Most people would panic. Most people would scramble to update their resume and start applying for the next corporate gig. And honestly? No one would blame them. But LaShall Dodson did something different. She built a service business from […]
FEatured Post:
Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Breaking Up With Tracking: When Tracking Turns Toxic How to Use Tracking as a Tool to Move Your Business Forward In the world of service providers, tracking business data can fall into two extremes: some shy away from numbers and avoid tracking, while others become obsessed and track every little detail. There is a balance […]
Generalist to Specialist: The Power of Niching Down Understanding the Importance of Niching Down In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how […]
5 Things I Didn’t Do As A Freelancer To Hit $250K Per Year Growing a Freelance Business without Falling for Common Pitfalls In a world where hustle and the pursuit of “more, more, more” are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting […]
Crafting Your Client Communication Protocol Effective Client Communication: Key to Business Success Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. Communication breakdowns can lead to misunderstandings and […]
Maximizing Efficiency: 5 Essential Processes For Ad Managers A Comprehensive Guide to Streamlining Your Ad Management Business. As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. In this episode of the Serve Scale […]
3 Habits Every Successful Ad Manager Needs For Success In 2024 In this episode, of the Serve Scale Soar Podcast, we’re delving deep into what it takes to be a top-notch ad manager in 2024. Whether you’re looking to scale your business or kickstart your journey in ad management, this episode is your roadmap to […]
Getting bad results. It happens to every freelancer at some point in their business. Whether you didn’t hit the goals you set, or got the results that a client was looking for, your ability to bounce back after business setbacks will determine your success. The reality is we’re not perfect. But for every failure we […]
There’s nothing that I love more than talking about ways that you can make more money with a premium-price service! In this episode of Serve Scale Soar®, I sat down with Tasha Booth to talk about not one, but two premium services you can offer that you may not have heard of before! Tasha […]
Ready to nail your next discovery call with a client? What if you had a framework that you could use to crush it on every discovery call and land more freelance clients? I’ve got you covered! In this post, I’m breaking down my 10-step formula for discovery calls that convert like hotcakes. Think of it […]
