Stuck in a Creative Rut? Here’s Where I Actually Go for Ad Inspiration Cut the Overthinking and Steal Brandi’s 3 Go-To Places for Ad Creative That Converts We’ve all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
AI in Advertising: What Freelancers Need to Know for 2025 Embracing AI: Tools to Enhance Freelancers’ Creativity and Profitability In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance […]
3 Services That Will Pay Big in 2025 Pivoting and Staying Ahead: Top Services to Watch for Big Earnings in 2025 This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new […]
Generalist to Specialist: The Power of Niching Down Understanding the Importance of Niching Down In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how […]
5 Things I Didn’t Do As A Freelancer To Hit $250K Per Year Growing a Freelance Business without Falling for Common Pitfalls In a world where hustle and the pursuit of “more, more, more” are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting […]
Crafting Your Client Communication Protocol Effective Client Communication: Key to Business Success Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. Communication breakdowns can lead to misunderstandings and […]
The Creative Cocktail: Blending The Perfect Ad Creatives The Art of Blending Images, Carousels, and Reels for Ad Success Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we’re about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising. The Creative Cocktail […]
Ad Manager To Growth Consultant: Mapping Your Meta Ad Career Path Understanding the Path to Success in the Ad Management Industry As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this blog post, we will cover the various levels of the ad management career […]
Brick and Mortar vs. Online Entrepreneurs: Choosing the Right Ad Clients For You Choosing between local or online clients for your ad management business. Ever feel like you’re balancing in two entirely different worlds as an ad manager? One day, you’re crafting campaigns for local businesses craving more foot traffic, and the next, you’re strategizing […]
How To Price Your Ad Management Services Understanding the Importance of Proper Pricing for Ad Managers In this episode of the Serve Scale Soar podcast, host Brandi Mowles dives into the critical aspect of pricing for ad management services. Your pricing strategy will determine the success or failure of your ad management business. It takes […]
