When AI Sounds Smart… But Gets It Dead Wrong The Truth About AI in Digital Marketing (That No One’s Talking About) AI isn’t just your assistant anymore; it’s becoming a voice in the room. But what happens when that voice is confidently wrong? In this second episode of The Strategic Ad Manager’s Guide to […]
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Welcome To The Blog Life
This is where I share zero-fluff strategies for scaling your freelance Meta ads business, honest behind-the-scenes of balancing mom life (yes, toddler tantrums and diaper explosions included), and the mindset shifts you need to hit those big revenue goals without burning out. You’ll find actionable ad hacks, real client wins, and personal stories about juggling family priorities because you deserve a wildly profitable business that fits your life, not the other way around.
Where Metrics & mom life meet
Generalist to Specialist: The Power of Niching Down Understanding the Importance of Niching Down In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how […]
5 Things I Didn’t Do As A Freelancer To Hit $250K Per Year Growing a Freelance Business without Falling for Common Pitfalls In a world where hustle and the pursuit of “more, more, more” are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting […]
Crafting Your Client Communication Protocol Effective Client Communication: Key to Business Success Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. Communication breakdowns can lead to misunderstandings and […]
The Creative Cocktail: Blending The Perfect Ad Creatives The Art of Blending Images, Carousels, and Reels for Ad Success Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we’re about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising. The Creative Cocktail […]
Ad Manager To Growth Consultant: Mapping Your Meta Ad Career Path Understanding the Path to Success in the Ad Management Industry As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this blog post, we will cover the various levels of the ad management career […]
The Project Management Pivot: Why We Moved Away From ClickUp Making The Shift To Asana In Search Of Simplicity And Functionality Are you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, […]
A Love Letter To My Business: 6 Reasons Why I’m Crushing On My Business Right Now Reflecting on the Aspects of Your Business That Bring Joy and Fulfillment Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that […]
Maximizing Efficiency: 5 Essential Processes For Ad Managers A Comprehensive Guide to Streamlining Your Ad Management Business. As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. In this episode of the Serve Scale […]
Reels Ads: Crafting Engaging Video Ads with or Without Client Participation Why Reels Ads are Essential When Running Meta Ad Campaigns. In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, […]
